Organizational Design + Innovation + Creative Leadership


About me_

My name is Jaakko Tammela and I'm 'Carioca’ born designer, son of a Finnish craftsman, who now lives in São Paulo.

With MBA in Marketing and Creative Leadership, I spent most of my career contributing with Brazilian and global companies to innovate through Human-approach

Along my professional journey, I have developed the 'Experience Design' area for Whirlpool LATAM (which was later replicated globally) and  'Future Insights' area (also for Whirlpool LATAM), influencing strategic initiatives for the brand's repositioning, new business developments, and digital cultural mindset implementation.

I also developed the Strategic and Innovation area for Indio da Costa (a major Brazilian design consultancy), supported Sennheiser's design team to evolve their processes, scope and stakeholders strategic relationship, contributed with NATURA, as consultant, on its Design Hub initial development. 

Counseled for the Cultural Ministry, Secretariat of the Creative Industry of Brazil and UNESCO, to create a strategic plan for Brazilian Design and Culture for the next 10 years and supported EMBRAER Security and Defense (ATECH) to developed its first Design and Human-Centric Innovation area.

Today, I'm working as Design Director at FJORD | Accenture, speaking at public and private events about disruptive innovation, mentoring startups and companies in order to become more human oriented, coaching talents to develop their innovative mindset and working spreading the 'Design behavior and mindset' through REDESIGNIT platform.


More info on my one page resume


Contact me for_


Individual Mentoring

A 3-cycle program to create an actionable blueprint to guide individuals and start-ups for the 'present-future'. Based on more than 17 years of experience in innovative projects for local and global brands. 

Talks and special classes

Provocative presentations to change the way you see and understand the world. More than 05 years as graduation professor and 02 years lecturing in postgrad courses, about Innovation, Strategic Design and Creative Leadership.


Who I worked with_