I help companies connect with people

Hi! :)

My name is Jaakko, and I am a ‘carioca’ born designer, son of a Finnish craftsman. For over 20 years, I've been working alongside Fortune 500 companies (re)shaping cultures, products, and services, improving the lives of millions of people around the globe.

From motorboats to credit services, whether as a consultant, executive, or hands-on designer, I designed hundreds of products (physical/digital), services, and businesses in Brazil and abroad for which I was honored with more than 50 Design Awards.

Some brands I've worked with

Contact me for…

Business Advisory

A new experience era is burning, pushing companies to go beyond the CX philosophy and organize the business around delivering exceptional experiences. Understand your customers, simplify, and optimize your product. Embrace innovation by fostering a creative-user-centric culture. Get in touch for product/organization roadmaps, go-to-market, and growth strategy.

Provocative Talks

45-60min tailor-made talks, based on cases and concepts, will be presented vital strategic elements and the main milestones to put the experience into the heart of the company’s strategy. Get in touch for aspirational talks about customer-centricity, experience-led organizations, and design-driven innovation.

Executive Mentorship

As technology evolves and markets change, we need new leaders who can imagine new projects in order to create new institutions. A five-session program to unleash your leadership potential to create an out-performing business with a customer-led culture strategy. Get in touch for a flexible program to excel with an innovative attitude.