Design executive fostering human-driven innovations

“I believe we can (re)design the world surrounding us if we creatively empower people with a Design behavior. “

With over 20 years of diverse product development experience, I have worked as a design consultant and in-house executive for diverse sectors, from health to banking, adding seven years of university teaching experience. As a mentor at Unreasonable, I collaborated alongside Nobel Prize winners and entrepreneurs to assist Latin American startups. One notable achievement was coordinating the Brazilian Design Sectorial Plan, outlining objectives for the country's design culture growth. At Fjord Latam, I exceeded sales targets through service redesign, achieving significant growth. Similarly, I established the first Experience Design team at Accenture Interactive Colombia, contributing to the sales increase and, more recently, I built the CX Design team at Dasa, Latam's largest integrated health network.

At Whirlpool Latam, I pioneered the Experience Design area, reducing call center contacts. Developed the "Design Hub Natura," leading to cost reductions and a third-party evaluation tool redesign, revamped Sennheiser's Design and Innovation process, enabling a six-fold expansion of the internal team, and co-designed the highly acclaimed Spirit ceiling fan, representing the Brazilian Design on a commemorative stamp with the Campana brothers.

I have received over 50 design awards, including Red Dot, If Design, IDEA Brazil, and IDEA USA. Elected one of Brazil's 30 most admired UX designers in 2018. I was a juror at prestigious events such as the Cannes Lions Festival and the Bienal de Design Brasil, gave over 100 lectures and masterclasses on Design and Innovation, spoke at prominent events and institutions, co-authored the book "The Design Revolution.", the book "Patient Experience. In theory and lots of practice" and listed as one of the protagonists of the transformation of Design at Whirlpool Latam in "Design Delights Innovation Surprises!" by Mario Fioretti.

My experience, achievements, product development, and design contributions have driven growth, innovation, and social impact across industries and geographies.

Recognitions & Background

 

  • 8x Museu da Casa Brasileira 7x IDEA Brazil
    4x IF Design Award, Germany 4x Design Biennial, Brazil
    4x Brasilfazdesign 2x Brasil Design Award
    2x National Industries Confederation, Brazil 2x DesignPreis, Germany
    1x Red Dot, Germany 1x IDEA USA
    1x Bienal Iberoamericana de Diseño 1x House & Gift, Brazil
    1x GOOD Design, USA 1x Objeto Brasil
    1x Casa Brasil 1x Excelência Brasil
    1x ID Design, USA 1x São Paulo Industries Federation
    1x Opus, Japan 1x Planeta Casa, Brazil
    1x POPAI, Brazil 1x Design Brasil

  • 2x Jury Member, Bornancini Design Award. Brazil
    2x Jury Member, ADG. Brazil
    1x Jury Member, Cannes Lions. France
    1x Project, Brazilian official stamp special edition
    1x Jury Member, Brasil Design Award 1x Jury Member, D.Catarina. Brazil
    1x Jury Member, OndaAzul. Brazil
    1x Jury Member, Museu da Cadeira. Brazil
    1x 30 More admired UX professionals. Brazil
    4x Patron Professor, PUC-RJ. Brazil

  • 2019, Berlin School of Creative Leadership. MBA in Creative Leadership
    2018, Kaospilot, Experience Design
    2016, Hyper Island, Leading Teams in the Digital Age
    2015, Brainstore, Innovation Champ
    2002, ESPM-RJ, MBA in Marketing
    2000, PUC-RJ, Bacharel in Industrial Design

  • 2020, Dasa Health
    2020, Accenture Strategy & Consulting (part-time)
    2019, ABEDESIGN (part-time)
    2017 Fjord / Accenture Interactive
    2016 Questtono-Manyone (NYC/SAO)(partner)
    2014 GrimpaXD (partner)
    2014 BrainPool (NYC/SAO) (co-founder)
    2013 Insitum / Accenture (part-time)
    2013 DesignIt / Wipro (part-time)
    2010 Whirlpool
    2009 Indio da Costa AUDT
    2003 SincroDesign (co-founder)
    2000 Indio da Costa AUDT

  • 2020 NYU (Special guest)
    2018 Kaospilot (Oficial Brazilian mentor)
    2017 Tera
    2016 ESPM-SP
    2015 IED São Paulo
    2005 PUC-RJ